Copy: Only the finest 12 1/2 oz denim is good enough for Diesel. This is overdyed, then washed and finally distressed. The result is antique dirty denim which has an aged, vintage appearance. A bit like your grandmother.
Copy: Pure, virginal 100% cotton. Soft and yet miraculously strong. Our jeans are cut from superior denim , then carefully assembled by devoted Diesel followers. The finest denim clothing. This is our mission.
Copy: Dump the chocolate fudge ice-cream, hide the burgers, shed that excess weight. It'll all be worth it for our slim fit jackets. They're tailored tight on the body and longer in the sleeves. Remember, no pain, no gain.
Copy: Over 10 styles of legwear, 8 weights of cloth and 24 different washes. Everything from streaky to sandblasted. They're not your first jeans, but they could be your last. At least you'll leave a beautiful corpse.
Copy: Loose fit pants, cut low on the waist. Triple stitched for extra strength. Our workwear suits labourers, clubbers, murderers or anyone else who needs lots of odd-shaped pockets.
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